Starting 1 December 2025, the popular ski resort of Sölden in Austria will enforce a new alcohol-free zone in its village centre. This is to address growing concerns over public drinking and the excesses of après ski.

Why the Change of Sölden Introducing an Alocohol Free Zone?

Sölden’s local government highlights a sharp rise in noise, litter, unsafe behaviour and rowdyness linked to excessive drinking. According to Deputy Mayor Maximilian Riml, individuals were increasingly finishing their drinks outside bars, leading to “broken beer glasses, noise into the late night and even street “soccer matches” with beer mugs.”

The mayor, Ernst Schöpf, emphasises that après ski isn’t being shut down, just controlled.

“Sölden should remain a place where you can celebrate – but with more moderation and consideration.”

What the Rules Are of Sölden Introducing an Alocohol Free Zone?

• From December through 19 April 2026, the public streets between the Giggijochbahn and Gaislachkoglbahn and surrounding areas (including around the Freizeit Arena and residential zones), will be subject to a strict ban.
• In this zone, open alcohol containers (bottles or cups) are forbidden in public.
• However, the ban does not apply inside bars, restaurants, or on licensed terraces. Therefore Aprés ski as many know it, will not change.

Enforcement & Penalties

To ensure compliance, security personnel will patrol the restricted area. Those breaching the ban could face steep fines of up to €2,000.

The regulation has also been put in place to raise awareness and encourage more respectful behaviour in public spaces.

A Broader Trend

Sölden isn’t alone in enforcing alcohol restricted areas. Other Alpine ski towns like Ischgl and Fiss have introduced similar rules aimed at curbing raucous behaviour, loud street partying and restore a more peaceful tourism image.

What This Means for Visitors to Sölden

• If you’re planning to enjoy the your après-ski, you can still do so in bars and restaurants. Just avoid drinking alcohol on the streets.
• The zone affects the main village road, often referred to as the “party mile”.
• For visitors who appreciate a more balanced, respectful mountain lifestyle, this change may improve both the ambience and the quality of stay.